SECOND LEVEL EDUCATIONAL AND VOCATIONAL TRAINING IN ADVERTISING GRAPHICS

The course is aimed at training graphic design professionals, especially in the fields of communication and commercial and institutional advertising.

The course is targeted at training as a professional, whereby, as well as giving students a good conceptual base, they work on graphic projects just as they would in a design studio or a publicity agency. In fact, we participate in real-world design tenders, such as the Poster for the Hospitalet spring festivals.

In addition, every year we take students on guided tours of design studios, advertising agencies, printers and other companies to see how they work in the professional world, and we also have conferences and master classes from industry professionals.

Course objectives

The aim of this course is to train students to be able to execute professional advertising graphics projects, which implies learning:

  • Corporate identity design (logos and applications of the brand in different media).
  • Packaging (containers, packaging and labels).
  • Editorial Design (brochures, magazines and books).
  • Graphic design applied to interactive media (web, apps and social networks).
  • Graphics applied to space (trade fair and exhibition stands).
  • Principles and foundations of design and typography.
  • Notions of drawing, video and photography applied to graphic design.
  • Introduction to the history of graphic design
  • Written and oral project presentation techniques.

At the end of the course, each student will put together a portfolio with the creative assignments carried out throughout the course.

Structure

First year

Advertising Graphics projects I
Digital media
Photography
Typography
Foundations of representation
Image theory
History of the advertising image

Second year

Advertising Graphics projects II
Comprehensive project
On-the-job training (internship)
Audiovisual technology and language
Advertising and marketing theory
Foundations of graphic design
Work guidance and training

Academic itineraries

Once students have finished the course, they can access other Second Level Educational and Vocational Training courses within the same area so as to broaden their knowledge, such as: Audiovisual graphics, Photography or Illustration. Students also have access to Higher Education in Graphic Design (equivalent to a University Degree). In all these courses, students can ask that the knowledge they have acquired be RECOGNIZED. The modules that can be recognized depend on the courses the student wants to access.

Job prospects

Graphic Designer or assistant art director in: design studios, advertising agencies, corporate communication departments, publishers or as a freelancer.